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Fish Marketing

Fish marketing is basically the marketing and sale of fish products. The prime focus of this page is to shed light on fish marketing practice. Read on to know more.

The live food fish marketing or trade is a global system that connects fishing communities with markets. These are primarily based in China and Hong Kong which are the dominant markets for the live fish. Within the live food fish market, there are certain kinds of fish which are more in demand by consumers, particularly smaller and medium sized fish. Many juvenile fish are used for the live food fish marketing practice. Most of these fish are captured on coral reefs in Southeast Asia or the Pacific Island nations. There are two aspects of the live food fish marketing. It covers both- fish for food as well as ornamental fish for aquariums.

Another product popular in fish marketing practice are the Shrimp. These are sold frozen and are marketed based on their categorization of presentation, grading, color, and uniformity. The American shrimp market generally prefers all the categories, while the European and Asian markets prefer the whole shrimp. Shrimp are also graded according to their count per weight and their uniformity.

A marketplace used for marketing fish products is known as fish market. Whether it is the sale of fish products to individual consumers or the wholesale trade among fishermen and fish merchants, or to both, the term fish market refers generally to the process of fish marketing. There are a also retail fish markets, often selling street food as well Today, the major fish markets cater to wholesale trade and both types of fish markets often become tourist attractions as well.

Before concluding, it is important to mention that the main purpose behind fish marketing is to make fish available to consumers at the right time and in the right place. And this requires an efficient fish marketing system. A fisherman, as a seller, cannot bargain good prices for himself mainly because he gets to meet the buyers or intermediaries’ one at a time and at different times. Plus he cannot keep fish for a long time as the product is highly perishable. Domestic marketing of fish is often dominated by a large number of intermediaries.

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